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Case study

Managed Support AI Assistant on Amazon Bedrock for a B2B Software Company

November 1, 2026

5 min to read

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About project

Working time:

Since 2025

Industry:

Software

The service:

Generative AI

Overview

The customer is a North American B2B software company whose support team serves thousands of business users. Dedicatted built an AI support assistant for its help centre and in-product chat on Amazon Bedrock, then took over its operation.

The Challenge

The assistant was accurate on launch day. Within weeks, product releases and pricing changes began to outpace its knowledge.

1. Knowledge Drift

New features and pricing changes were not reflected in answers.

2. Mis-Routed Hand-Offs

Escalations went to the wrong queue, and customers repeated themselves to agents.

3. Nobody Reading Failures

Failed conversations were logged but never reviewed.

4. The Build Team Moved On

The engineers who built the assistant had moved to other projects.

Technology & Approach

We run the assistant as a product with a monthly operating cycle, and every change is tested before customers see it.

Implementation

Operations Onboarding
Baselined containment, escalation and answer quality, built an evaluation set from 500 real conversations, and mapped each knowledge source to an owner.

Knowledge and Quality
Knowledge is updated with each product release, samples of failed and escalated conversations are reviewed weekly, and prompts and Amazon Bedrock Guardrails are tuned.

Escalation and Personalization
Escalation rules route hand-offs with a conversation summary, and answers use the customer’s plan and account status through governed tools.

Evaluated Releases and Reporting
Every change runs through the evaluation set before release, with a monthly report on containment, escalations, quality findings and cost per conversation.

Customization & Client Adaptation

Operations were tied to the company’s own release cycle and support process.

Knowledge Synced to Releases

Product release notes trigger a knowledge update and a re-run of the affected test questions.

Hand-Offs with Context

Agents receive a summary of the conversation, so customers never repeat themselves.

Answers That Fit the Customer

The assistant answers about the features in the customer’s own plan, not the whole product.

Cost per Conversation Tracked

Model and retrieval costs are reported per conversation each month.

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The Results

The assistant now resolves a growing share of conversations without a hand-off, escalations reach the right queue with context, and every change passes the evaluation set before release.

Long-Term Value

  • Knowledge in step with every product release.
  • An evaluation set that grows from real failures.
  • Monthly visibility of containment and cost.

Business Impact

  • Support agents focus on complex cases.
  • Customers get answers that match their plan.
  • No quality drop when the product changes.

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