About project

The Challenge

Adomik’s mission is to bring order to the chaos of programmatic advertising. Its platform makes sense of scattered, messy data so publishers can see clearly and act with confidence. The company’s website had become a stumbling block – hard to maintain, invisible in search, and out of sync with the innovative SaaS platform it represented. For a business built on transparency, this disconnect was more than cosmetic; it risked credibility with the very publishers who depend on Adomik for insight and trust.

• Unclear website foundation: The existing stack was poorly documented, making the site unmaintainable and unscalable.
• Weak SEO baseline: Missing structure, planning, and best practices prevented organic visibility and discoverability.
• Incomplete design wireframes: Key UI elements such as headers and menus evolved mid-implementation, creating inconsistencies.
• Content delays: No final content was available during the build phase, slowing progress.
• Undefined sitemap and redirect strategy: Lack of clarity on domain and navigation decisions risked SEO performance.

Technology & Approach

Dedicatted designed and deployed a modern, scalable website for Adomik, using a modular Elementor-based structure on a flexible CMS to support both marketing and operational needs. The solution focused on maintainability, SEO optimization, and empowering non-technical teams to manage content independently.

Key components of the solution:

• Modular, Reusable Elements: Every UI component, from sticky headers to CTA buttons, was built as a reusable module. This structure ensures consistent branding across the site while giving the team flexibility to make updates without disrupting existing layouts.
• Dynamic Navigation & Sticky Header: The navigation bar adapts as users scroll, creating a seamless experience. Dropdown menus are styled individually per page with editable color logic in Elementor, ensuring visual clarity while maintaining brand consistency.
• SEO-Optimized Framework: SEO was integrated from the ground up. Meta annotations, heading structures, URL strategy, and on-page optimization were implemented during development and continuously validated with expert SEO consultation. This ensures the site is fully indexable, discoverable, and capable of performing well in search rankings from day one.
• Flexible Content Components: Interactive modules such as logo carousels, sliders, and adaptive CTA buttons were developed to provide both aesthetic appeal and functional flexibility. Marketing teams can now rotate logos, adjust slider content all through the admin panel.
• Iterative, Agile Workflow: Design wireframes were not fully complete at project start, so development needed to remain flexible. Dedicatted coordinated asynchronous handoffs between design and development, iterating quickly on evolving UI elements. This minimized delays and ensured that even late-stage design changes were implemented efficiently.
• Knowledge Transfer & Empowerment: Throughout the project, Dedicatted worked closely with Adomik’s team, explaining each technical decision and SEO strategy. This collaboration built internal capacity, enabling the client’s marketing team to maintain and enhance the website independently post-launch.

By combining flexible technology, robust SEO practices, and a user-first design philosophy, Dedicatted delivered a website that not only supports Adomik’s current needs but also positions the company for future growth. The platform now mirrors the clarity and efficiency that Adomik provides to its customers in the programmatic advertising space, turning a previously rigid, hard-to-manage website into a dynamic, scalable, and high-performing digital hub.

Our Solution

Dedicatted approached Adomik’s website project as a chance to turn a rigid, hard-to-manage site into a dynamic digital platform. The goal was to empower the marketing team, improve SEO visibility, and make every visitor interaction seamless – without requiring constant developer intervention.To achieve this, the team focused on practical, high-impact interventions:

• Agile, Iterative Development: With designs evolving in real time, development kept pace through rapid cycles, ensuring no delays despite incomplete wireframes.
• Empowering Marketing Teams: Custom logic and flexible modules were built so non-technical users could update sliders, CTAs, and menus independently, giving Adomik full control over content and campaigns.
• SEO Embedded in Workflow: SEO considerations weren’t an afterthought, they were integrated at every stage, with meta annotations, heading clarity, and ongoing validation alongside development.
• Safe Experimentation with New Tools: Limitations in Elementor beta features were carefully analyzed, and fallback solutions were implemented to maintain stability while future-proofing the site.
• Smooth Coordination Across Teams: Design and development handoffs were managed without waiting, allowing feedback loops to be efficient and avoiding bottlenecks in approvals.
• Custom, Interactive Features: Dynamic navigation, sticky headers, editable logo carousels, and adaptive CTAs were built to enhance both usability and brand presentation. These features were specifically scoped to support branding clarity, user engagement, and lead-generation effectiveness.

Adoption has been robust throughout the laboratory. Managers highly commended the role-based controls, which ensured compliance while maintaining workflow efficiency. Additionally, the direct updating of the knowledge base has facilitated the system’s adaptation to evolving research priorities and regulatory standards.